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Dietrich Mateschitz Wiki Pedia – Dietrich Mateschitz Biography
Dietrich Mateschitz, the co-founder of the energy drink company Red Bull and founder and owner of the
Formula 1 racing team Red Bull, has passed away. He was 78. Officials from the
Red Bull racing team announced the death of Mateschitz on Saturday at the
United States Grand Prix in Austin, Texas. There was no direct information
about the place of his death or the cause of his death. Mohammed Ben Sulayem,
chairman of the FIA's motorsport governing body, said Mateschitz was "an
eminent figure in motorsport."
“His family is currently in the thoughts of the entire FIA family, and we will miss them dearly. Mateschitz has established a reputation as the public face of Red Bull, an Austrian-Thai conglomerate that claims to have sold nearly 10 billion cans of its caffeine and taurine-based drink in 172 countries around the world last year. Mateschitz not only contributed to the popularization of energy drinks around the world but also built sports, media, real estate, and culinary empires around the brand.
Dietrich Mateschitz’s Age
Dietrich Mateschitz was
78 years old.
Incident Detail
With Red Bull's growing success, he has
significantly expanded his investment in sports, particularly motorsport and
extreme sports, and Red Bull now runs soccer clubs, hockey teams, and F1 racing
teams. Red Bull also has contracts with hundreds of athletes in a variety of
sports and an in-depth driver development program to ensure drivers are at the
highest level.
It was difficult news for everyone: what does
that mean for Red Bull and of course for the sport, and especially for me,” said
Max Verstappen, who won his second consecutive F1 title two weeks ago.
Verstappen on Sunday at Circuit of the Americas will try to tie Michael
Schumacher and Sebastian Vettel for an F1 record of 13 victories a season, as
well as try to win the constructors' championship for Red Bull.
"What he has done for me, my career so
far, and my life in general, is really tough, it's a very tough day," said
Verstappen. “There's still a race, and we'll attempt to make him proud
tomorrow." In 1984, Mateschitz launched the business with Thai businessman
Chaleo Yoovidhya after Mateschitz noticed the potential to sell Krating
Daeng, another energy drink created by Chaleo, to Western audiences.
Red Bull says Mateschitz worked on the formula
for three years before a modified drink under his new name was marketed in his
native Austria in 1987. Under the leadership of Mateschitz, Red Bull increased
its market share sharply, first in Europe and then in the United States,
supported by marketing campaigns promoting the drink's stimulating properties
and extensive sponsorship agreements in motorsports. Soccer, extreme sports, and the music industry.
The Red Bull Racing team was successful in
Formula 1, winning the constructors 'championships in 2010, 2011, 2012, and
2013, while German driver Vettel won four consecutive driver's championships
when he signed with the team. Verstappen entered Red Bull's driver development program
and became the youngest driver in F1 history to start a Grand Prix when he
started with the Toro Rosso junior team at the age of 17 in 2015.
The Dutchman is currently the most dominant
driver in the sport. “Many of us must be very grateful to him for the opportunities
he gave us, the vision he had, the strength of character, and constant fears to
follow and follow his dreams. That's what he did here in F1, showing you can
make a difference, ”said Red Bull team principal Christian Horner, Sky Sports
F1.
"We are incredibly grateful for him, for
everything he has done, for everything he has supported us in over the
years," added Horner. “So many drivers, so many team members, so many
people in this service lane, owe him a lot. He was incredibly proud of the team,
incredibly proud of everything we've done and achieved, and he was an avid
supporter and the backbone of everything we do.
Red Bull leads soccer teams in the highest
leagues in Austria, Germany, Brazil, and the United States. The company began by
purchasing the Austrian club SV Austria Salzburg in 2005 and rebranding it as
Red Bull Salzburg in the corporate colors. He repeated the move in Germany
where he bought the 5th-tier club SSV Markranstädt in 2009, renamed it
RasenBallsport Leipzig, and funded his steady progress in the league system
until his promotion to the Bundesliga in 2016.
German league rules prevented the company from
naming the team Red Bull Leipzig: its German name, RasenBallsport, means
"Leipzig football sport", but the club simply refers to itself as RB
Leipzig. Mateschitz also made headlines for his populist views. Earlier, he
criticized German Chancellor Angela Merkel for dealing with the 2015-16 refugee
crisis.
Austrian TV channel Servus, owned by Red Bull
Media House GmbH, is known for promoting provocative right-wing views.
Mateschitz bought the Jaguar Racing team from the previous Ford owner in late
2004 and renamed it, Red Bull, for the 2005 season. Later that year he also
bought a Minardi and renamed it, Toro Rosso, cleverly using it as a feed team
for Red Bull. . Race writer Jenna Fryer and Associated Press sports journalist
Jerome Pugmire contributed to this report.
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